Capitalizing On Your Strengths

Capitalizing On Your Strengths, the tagline/mantra of my company, Benchmark Performance Strategies, is the fundamental perspective I draw from when I work with organizations to optimize their performance. At its heart, it is based on a simple two part premise: 1) All people have natural talents and strong suits that impact their performance, and 2) We are most productive when we’re in a position that allows us to draw on our natural strengths and gives us the freedom to be ourselves. Imagine a workplace filled with happy, productive people doing what they love to do, aligned with the organization’s vision and values. It is possible!

While much of what we will focus on are the strengths of individuals within an organization, it is important for the leadership within an organization to understand the organization’s strengths as well. Growing businesses may not have all of the talents they need in-house, so knowing when and how to strategically outsource competencies is crucial. Staying focused on core competencies can be a challenge, but doing so pays off in productivity and profitability.

Human Capital

People are key to the success of any organization, and the number one challenge that most business owners and managers face. How do you hire the right people, and how do you keep your good people in a competitive marketplace? Behavior is the key, learning what makes your top performers tick, and then hiring people who have those traits. Simple, but not necessarily that easy to do. In his book “Great Employees Only: How Gifted Bosses Hire and De-Hire Their Way to Success”, Dale Dauten outlines the difference this strategy can make for organizations. What he doesn’t tell you, is how these “Gifted Bosses” do it. How do you determine what the strengths are of your top people? With a behavioral assessment tool. There are hundreds of tools available, some great, some not so great. Find a tool you like, and use it. Make understanding each others’ behavior part of the culture of your organization.

I use a tool called PDP, developed by Professional Dyanmetrics Programs. I absolutlely love this tool. The individual report it creates is called a ProScan, you can look at mine here. There are several reasons I love this tool. First, it takes only five minutes to complete the online survey that generates this report. Second, the report is incredibly accurate, and it doesn’t put you in a box. Finally, it becomes the framework for an uncommon conversation between a boss and an employeee, a conversation that is structured to make a difference. PDP also includes component tools that allow you to create behaviorally based Job Models (JobScan), and to view your team members from a number of different perspectives (TeamScan). An all around great tool that I recommend for both hiring right the first time, and for retaining your good people. It’s also a great tool for understanding which employees are candidates for “De-Hiring”.

Coaching a Winning Team

A while back I was listening to a radio interview with a former NFL player who’s name escapes me. He was talking about Bill Parcells, one of the NFL’s great coaches. When asked what made Coach Parcells so great, this player said that, in his opinion, it was Parcell’s ability to evaluate a player’s talent, and then put him in a position to win. We see examples of this all the time in sports, where players who were failing on one team suddenly blossom under a different coach/system. The reverse is true as well. A superstar gets traded, and then his performance declines because he is not being utilized in a way that makes the best use of his talents. It doesn’t just apply to individuals, it applies to teams and organizations as well. Just look at how the Phoenix Suns have played recently since Alvin Gentry took over as their coach. This is in spite of the loss of two stars, Amare Stoudamire and Leandro Barbosa.

In business, the principals are the same. Evaluate your talent, understand what makes them tick, and put them in a position to win. Provide them the resources they need, and remove the obstacles to their success (that may be you blocking the road, by the way). Let your people be who they truly are, and they will blossom. You will find there is a lot less to manage with this approach. You may find that it allows you to truly blossom as well.